In a bid to get in with Chinese shoppers, Sephora is extending its reach in the region — online, at least. On Wednesday, the LVMH-owned beauty retailer announced that it would be opening a "flagship" store on the Chinese e-mall JD.com, a competitor to Alibaba.
Though
Sephora has grown its China store network to over 155 locations since
it first touched down in 2005 and already operates a Chinese version of
its own site, setting up shop on JD.com puts it in front of a much
larger swath of the population. According to a rep for the mall, Sephora
will be the largest cosmetics retailer on the platform, which of course
puts it in an even better position.
Another
benefit to exerting its presence in China by teaming up with a major
e-commerce player? Fighting the sale of counterfeit beauty products.
Anne Veronique Bruel, the president of Sephora Asia, said in a statement
that she is "confident that together we will be able to provide Chinese
consumers with a truly world-class online shopping experience, without
the worry of counterfeits." The CEO of JD.com, too, noted that the
partnership will help establish the website as "the go-to site for the
most authentic name-brand products" — so that goes both ways.
No comments:
Post a Comment