When Marc Jacobs presented his resort 2017 runway show this summer, we were immediately entranced by the lively, nostalgia-heavy ode to the '80s. The collection was filled with acid-wash colored denim, studded leather jackets and a particular sweatshirt bedecked with the iconic MTV logo born from the very same decade (it's very much our favorite piece from the collection).
It's perfect timing (and more importantly, perfect marketing) that the American designer would pair up with the musical entertainment network just in time for this year's MTV Video Music Awards, which will kick off Sunday night in New York City. Starting this Friday, Aug. 26, the brand will release an exclusive capsule collection that will be available for pre-order online at MarcJacobs.com and at Marc Jacobs locations around the world. The collaboration is an extension of the MTV-focused resort 2017 pieces, as well as a few more new styles. In addition to the sequined, oversized cashmere sweatshirts from the runway, there will also be logo T-shirts and canvas tote bags in bright, kitschy colors.
The label is also bringing some brand awareness to the awards show itself — though most celebrities and musical artists are already fans. As guests make their way down the red carpet on Sunday, they'll have the chance to take photos in the specially designed MTV Instagram booth, aptly titled #IWantMyMJTV, where they can have video portraits taken by photographer Dennis Leupold against an oversized MTV logo. (Be sure to check your feed once the red carpet wraps up.)
You can place your orders online for the upcoming collaboration as early as 3 a.m. EST on Friday, at which point you'll only have five days to get your MTV; the pre-order window closes Tuesday, Aug. 30.
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