Bella stars in the print and video campaign alongside male model Matthew Noszka, who — fun fact — was working construction in Pittsburgh when he was scouted on Instagram in 2014. (And yes, he still looks like he could build a house.)
The campaign was shot at a vintage theater in
downtown L.A. that serves as the brand's headquarters — and in the
video, Bella and Noszka get up close and personal with each other both
on the roof and in an underground tunnel. "I've been a lot of places,
but I don't know where I would want to go," says Bella. Deep.
L.A. denim is part of the Hadid modeling DNA: Big sis Gigi Hadid started posing for Guess when she was only two-years-old. While brother Anwar is still new to the scene, we having a feeling his family talent and online buzz will land him a denim campaign of his own very soon.
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